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Anthony weighed in on the pivotal change in the promotion planet: the increase of serious-time bidding (RTB) in retail media networks (RMNs) — and what it means for marketers navigating this evolving landscape. Critical Takeaways
We kicked these strategies off in early 2024 with a combination of PMax, wide match, and price-based mostly bidding to focus on the most related users and lay the groundwork for long run expansion overseas.
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As an antidote to lethargic legacy agency versions, a completely new "inform-it-like-it-is" independent media agency emerges from The mixture of PlusMedia and Cage Place, touting an unmatched array of abilities, simplified access to data profiles and also a very carefully layered technologies stack that holds their media plans, plus the individuals that develop them, accountable for impactful organization results.
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“India has emerged as a crucial progress engine to the agency, and our early achievements within the region underscores our capability to steer clients via modify and development out there,” explained Richard Brosgill, APAC CEO, Assembly.
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